SumUp Invoices MVP
About SumUp
When SumUp launched in 2012, its mission was to empower small businesses that had been excluded from traditional card payment solutions. By creating flexible, affordable, and easy-to-use point-of-sale (POS) technology, SumUp made card payments accessible to everyone.
Today, SumUp’s mission has evolved beyond payments. The company is dedicated to providing simple, accessible, and affordable solutions that help small business owners manage payments, finances, and customer relationships—all in one place. By streamlining these essential tasks, SumUp makes running a business easier and more efficient.
Problem to solve
Busy merchants need a quick and hassle-free way to create invoices on the go, allowing them to focus on running and growing their businesses.
Solution
Merchant Feedback & Adoption Insights for SumUp Invoices
On June 9, 2020, we sent out two questionnaires to merchants using SumUp Invoices to gather their feedback. This document presents the key insights.
• The first questionnaire, referred to as the Survey, was sent to merchants in 15 countries who signed up for SumUp Invoices but never sent an invoice. We received 2,048 responses.
• The second questionnaire, referred to as the NPS (Net Promoter Score) survey, was sent to merchants in 11 countries who had received at least one online payment via an invoice. We received 342 responses.
With an overall NPS score of 35, a portion of merchants were convinced to adopt SumUp Invoices MVP. Notably, 63.11% of respondents cited speed and ease of use as the primary reasons for their rating.
Process
